Victoria Aguilar
Brand | Social Media | Content
portfolio
About me
Hi there 👋 I’m Victoria
I'm a results-driven Social Media Manager with an eye for trends and a knack for engaging content. With 8+ years of expertise, I specialize in developing strategies that drive brand awareness and foster meaningful connections.
From content creation to brand strategy, I thrive on delivering measurable results.
Let's collaborate and take your social media presence to new heights!
Prime stats
The proof is in the pudding — here are my top stats in the past year:
+30% + Followers
I grew 8th Wonder Tea amount of followers by 30% amounting to almost 1K followers organically in 90 days.
6.6m accounts reached
Formulated a strategy for Aerosoles Shoes involving multiple partnerships that equated to 6.6 million accounts reached on Instagram.
+250% Brand Awareness
Improved Giant Propeller’s brand awareness by 250% through strategic content creation and distribution.
193k Impressions
Developed and implemented a campaign that generated over 193,000 impressions for Rinse Soap.
BRANDS I’VE WORKED WITH
top performing content examples
Instagram Reel
Description:
Had fun shooting and editing this video for 8th Wonder Tea to demonstrate the healthy side of the product. Here I applied a dynamic transition that performed well both in Instagram and TikTok.
Results: 2.5K Views | 49 Interactions
TikTok
Description:
Shot and posted this video, crafted to boost Giant Propeller’s TikTok account engagement. It was the first post to break the 200-views mark after tweaking the strategy.
Results: 1.3K Views | 67 Interactions
TikTok
Description:
TikTok content planned and executed for Aerosoles, showing the effective use of a popular trend.
Results: 15K Views | 170 Interactions
Paid Partnership - TikTok
Description:
This scripted video for 8th Wonder Tea hit the viral spot by drawing the audience's attention to the flower-shaped icecubes, the trending sound, and the overall aesthetic.
Results: 55.2K Views | 950 Interactions
performance
50K
5K
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25K
10K
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Dic 1
LinkedIn Organic Strategy
I was able to grow the organic impressions for Giant Propeller to 19.9K. The content strategy used centered around employee advocacy and valuable content.
Instagram Organic Strategy
What happens when you mix paid partnerships and a curated content strategy to boost brand awareness and sales during the holiday months?
You get these awesome results!
The idea involved getting lifestyle creators on board to promote the product alongside posting while consistently referencing the audience's pain point.
The consistent uploads and the creators' posts were the perfect formula to reach 6.6M non-follower accounts, from which almost 76K users engaged with the content.
Instagram Organic Strategy
These results are a powerful testimony of a well-executed strategy aimed at organic reach.
These metrics come from the last couple of months of 2023 and early 2024, and the efforts reaching out to micro and nano influencers to post stories and tag the brand to create more brand awareness.
The results were very positive, as we can see almost 200K impressions in less than 60 days of the 90-day campaign.
past campaigns + Results
The Problem
The lackluster presence in Twitter/X for this brand was threatening to take away from its upcoming launch.
Being a Web 3 game, Nitro League needed to be active on Twitter/X, the prime space where Crypto and Web 3 enthusiasts hang out.
The aim was to increase brand awareness and boost overall engagement.
The Solution
Develop the brand’s personality to attract the ideal audience and create a social media strategy that would organically pull customers to us.
The Execution
The brand’s personality was modeled after the trendy character of Brooklyn 99, Jake Peralta. The content and posting strategy was designed to approach the audience in a fun dynamic way.
The Results
After just a month of applying this strategy, the numbers improved dramatically,
BEFORE METRICS - MAY 2022 SUMMARY
Tweets
Impressions
Profile Visits
Mentions
New Followers
017
261K
125K
1.8K
-3K
AFTER METRICS - JUN 2022 SUMMARY
Tweets
Impressions
Profile Visits
Mentions
New Followers
517
444K
456K
23.8K
7.8K
Content Examples
What they say about me
Victoria is an excellent professional who brought immense value to the team; her uplifting demeanor and positive attitude made her an absolute joy to work with.
While working together, Victoria consistently demonstrated her qualities as a teammate, showcasing a combination of diligence, creativity, and reliability.
Victoria worked with us in the capacity of Social Media Manager, she is easy to work with, hard-working, and committed. She is agile and her communication is great. It was a pleasure to have her with the team on the project. I highly recommend Victoria and her marketing services to all.
Kathryn Jacobs
Manager of Content Marketing
Giant Propeller
Rachel Alidoosti
Talent Recruiter
G63Media
Victoria is a pleasure as a teammate. As a Social Media Manager, she was always on top of our deliverables, kept us on track on our day-to-day, and displayed a lot of creativity and outside-of-the-box thinking. She always lent a helping hand when needed, and any team would be lucky to have her.
Eduardo Gutiérrez
UX Design Lead
Athyna
